From Vision to Venture.
From Idea to Impact.
We Turn Business Ambition Into Brand Reality
We’re not just consultants — we’re co-creators of what’s next
Eleven01 helps brands make better strategic moves, by aligning business ambition with the science of how people think, feel, and act.
Who are we?
At Eleven01, we are a modern consulting and brand-building studio that partners with ambitious founders, CXOs, and growing businesses to create brands that are both strategic and soulful. We operate at the intersection of business, design, and technology , bringing together sharp market insight, structured thinking, and creative clarity.
Our core belief is that a brand isn’t just a logo or tagline - it’s a powerful business asset shaped by purpose, perception, and experience. Whether it’s launching a homegrown brand from scratch, repositioning a traditional business, or enabling scale through tech and Martech Systems, we work hands-on to deliver actionable strategies and systems that move the needle. Built in the Middle East and wired for the world, Eleven01 is more than a consultancy. We’re your thought partner, growth catalyst, and co-creator on the journey to building something that truly lasts.
Meet our Founder
Apeksha Asthana
Founder
Apeksha Asthana is a strategic advisor and experience design consultant with 15+ years of expertise across brand, customer experience, and behaviour-led growth. She blends neuroscience, Martech, and business storytelling to help brands scale with clarity and purpose. Having led strategy for top-tier brands in the Middle East and India, Apeksha now works at the intersection of insight, innovation, and impact through Eleven01 — a modern strategy studio she founded to co-build what’s next.